What To Avoid In-App Marketing
Every business has its dos and don ts, not excluding app marketing. Let us have a look at the things you don’t want to be doing if marketing an app is what you are venturing into. If you avoid these things, you can be sure you are heading in the right direction.
- Inadequate research
Inadequate or lack of research is one of the biggest mistakes you can make. With more than enough apps to compete with, you need to learn and understand the industry. This is what will make you stand out. You don’t want to bring an app that people can compare with the previous ones and decide they don’t necessarily need yours. Make sure you stand out and remain relevant. This is done by having in-depth knowledge of the industry and the customer base. Strive to be better than your competitors or you will be in for a big fail.
- Little or no knowledge of lifetime value
You have made an app that is probably going to set the pace in the industry. But you don’t just stop there because then you will be making a big mistake. You need to have an estimate of how much revenue the app will generate in its lifetime. This is what ensures you have a good and reasonable budget. Otherwise, you might find yourself overspending in say marketing and other things. Lifetime value of the app is the base to all other aspects including whether in the future, you might find it worth to re- market the app.
- Ignoring your customers
Your app users are your customers. Remember that this is a business and it only runs because of its customer base. If you don’t have customers then you don’t have an app. Listen and put into consideration your customers’ opinion. Remember they are the ones who use it and that means they know what they want. Try to make your app using their suggestions and you will always be relevant.
To survive in any industry, you need to be smart and persistent. This means you must be ready to receive a lot of criticism. Also, remember you are never too smart to learn something new. Keep an open mind and you will be surprised at how much you can learn. Use the criticism and suggestions to make a great app. If you do that, app marketing will be a walk in the park for you.